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Abdulllah Alamin
Jul 06, 2022
In Welcome to the Forum
HTTP to HTTPS migration. Updating your canonical tags is essential, as your site may suffer a loss of traffic and site performance due to outdated canonical files. Metadata Somewhat contrary to the findings above by SEMrush and Searchmetrics, Hasty found that titles can have an impact and make a difference, especially for lower ranking pages. Meta descriptions are of course not a ranking factor, but they can improve click-through rates. What works in meta descriptions? It's different for all niches and industries, but Hasty has found that including the following in your meta descriptions tends to boost performance: Key words. Free shipping/returns. Brand names that people know. “Official Site” (a signal of trust). Promotions and sales. SERP changes Changes to search engine results pages (SERPs) can really lower click-through rates – featured responses, longer/larger rich snippets, ads for a product offering, and adding a fourth text ad to some SERPs all led to jewelry retouching service less bend the real estate page for organic results. These are things that you largely cannot control, but you can always adapt your strategies to this changing reality. For example, Hasty recommended looking for “Instant Response Zones,” also known as snippets. These show up for more generic terms and take up 15-90% of the SERP space above the fold – plus, your digital assistants will read them in response to voice search. To get a snippet, you need to be on the first page, but you don't even need to be in the top five. Hasty also suggests using structured data whenever possible - this will help you capture the correct search intent as Google gets smarter and better understands query intent. See Hasty's full presentation here:
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