Advertising Continue reading below Conver sion XL has done a fantastic job compiling “The Ultimate Guide to Increasing Ecommerce Conversion Rates” which highlights some of the main reasons why so many consumers fill their carts later only to abandon them. However, one of the proven ways to reduce this problem is to use clear progress indicators when checking out for your site, as this can help show consumers how many steps are left in the purchase process or, in the case of a simple checkout pages, how far you are. 10. Offer Multiple Payment Gateways Last but not least; always make sure to offer multiple payment gateways.
It may be easier for you to just accept PayPal, not all consumers want to use this payment platform and as such it is important image masking service that you offer more than one gateway. Investigate options for accepting credit and debit cards directly and consider newer gateways such as Amazon. By offering more than one payment gateway, you effectively cover all your bases and can ensure that cart and checkout abandonment aren't caused by issues with accepted payment methods. Advertising Continue reading below The bottom line is that if your eCommerce store doesn't tick all of the boxes above, there's more than likely room for improvement and a real chance of driving additional conversions without increasing traffic.
Conversion rate optimization is not a one-time project, but rather something that needs to be integrated into your larger digital marketing strategy. Ultimately, increasing your conversion rate means better ROI on marketing spend, and for that reason alone, it's something no marketer should ignore. Every marketing strategy should be driven by data that paints your ideal audience with a laser, ensuring every campaign hits its mark. Data is essential for defining your audience and supporting your content production efforts. Unfortunately, many marketers tend to stick to their own experiences.