This secure protocol allows businesses to identify users and connect existing customer accounts to their Messenger account. This removes friction points such as entering account information, identity verification, and customer preferences, opening up opportunities for smoother, more personalized conversations. However, people have to opt for this experience. 5 Steps to Facebook Messenger Bot Marketing So you've followed the rules and built a complete Facebook bot with a great UX. And now? Advertising Continue reading below 1. Discovery Facebook bot marketing I think the mobile app ecosystem has failed to solve the discovery problem; Integrate app usage into user flows. Facebook isn't making the same mistake, making sure Messenger bots overlay existing user journeys on the mobile web and Facebook pages.
The social media giant has taken steps fax list to make it as easy as possible to connect with your brand's chatbot on Messenger: Advertising Continue reading below Message button on Facebook pages: Chatbots are most often triggered by a user clicking the Message button on your brand's Facebook page. As marketers, we should avoid creating a separate page for your brand's chatbot. Not only does this divide your audience, depriving your , but it can also create confusion with brand identity. If your bot isn't on your verified Facebook page, how do users know they're talking to the real brand and not an impostor? Trust the bot you have built. Message buttons for your website: Similar to the familiar Like button, there are embeddable buttons for your website that trigger bots in Messenger.
These buttons let people know you're on Messenger, giving an option to either Message Us (used to immediately start a conversation in Messenger. On the desktop web, the user is sent to messenger. com and on mobile it is sent to Messenger (native) or Send to Messenger (gives the user the option to receive information from you in Messenger, such as transactional notifications. But first the user must confirm their account). If you choose to add these buttons, you may want to add a brief explanation that these actions will occur when the user clicks to set expectations for the Messenger user experience. Messenger usernames: You can search for bots by their usernames. Another reason to place your bot on your main page so that it shares the same identity, otherwise these searchers may not find your bot.